@inbook{ LÓPEZ:259-270,

author = { NOBUO IGNACIO LÓPEZ SAKO } ,

title = { THE USE OF DVD FILMS AS MULTIMODAL TEXTS TO RAISE CONTEXTUAL AWARENESS IN THE ACQUISITION OF POLITE WORDS IN ENGLISH: THE CASE OF ¿PLEASE¿ },

booktitle = { EXPLORING NEW PATHS IN LANGUAGE PEDAGOGY. },

isbn = { 978-1-84553-695-4 },

publisher = { EQUINOX PUBLISHING LTD },

pages = { 259 - 270 },

year = { 2010 },

}